WebFeb 26, 2024 · Apple (AAPL) is an example of a company that has a history of effectively using a brand extension strategy to propel growth. Starting with its popular Mac computers, the company has leveraged... WebAccording to a study by data measurement firm Nielsen, brand extensions among consumer goods companies are up to five times more successful than new brand launches. ... If it's broken, brand extension won't fix it. Brand extension is a useful marketing strategy to help successful businesses (or at least those with high brand …
How Brand Extensions Can Help Brands Grow Faster
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Brand Extensions: The Good, the Bad, and the Ugly
Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new productor product categories to its customer base. This strategy works best when the new product category is related to its parent category and is something … See more Depending on the type of customers you have and what you want to achieve as a brand, you need to decide which brand extension strategy is right for your company. Here are … See more Historically, the most successful brand extensions are the ones that closely tie to the company’s core brand or flagship product, like Gerber’s … See more While a brand extension has its benefits, you also need to know that extending your brand into unchartered waters would also come with challenges. So before you implement any … See more WebApr 9, 2024 · Instead of ‘staying in their lane’, so to speak, many brands seem to be launching extensions to generate further revenue (based on the existing awareness and success of their company). A brand extension … WebNov 1, 2024 · Brand Extensions Among the World’s Fastest Growing Brands. As we’ve discussed, an extension strategy is a brand growth tool for companies with strong brand loyalty and equity. hisoka with his hair down