SpletTHE LANGUAGE OF ADVERTISEMENT AND ITS FEATURES AND CHARACTERISTICS: INVESTIGATING THE ISSUE FROM A DEEPER VIEW TJPRC Publication This study is designed to investigate and discuss … SpletThis paper uses discourse analysis to examine a television ad for Xenical, a pharmaceutical weight loss product promoted as a treatment for obesity. Language and the ways in which language produces meaning are the traditional areas of focus for discourse analysis. As a research approach, discourse analysis exposes or deconstructs the social ...
Linguistic characteristics of the language of advertising
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Cultural Values Reflected in Chinese and American Television Advertising
Splethttp://www.tvchoice.uk.com - 30 mins, 2001Key Topics Promotion Use Of Language Television Print AdsHow does advertising work? Using a wealth of c... Splet01. feb. 1990 · In later work (1984), he argues that people generally do * Review of: Michael Geis, The Language of Television Advertising. 1982. New York: Academic Press. xii + … SpletThe Language of Television Sam AlIraqi This unit introduces the medium of television in its historical context and suggests ways in which we can begin to think of the whole medium as having a kind of ‘grammar’, a rule … complete root cellar book